Honda has introduced a partnership because the first-ever, unique automotive companion of Twitch Rivals, the favored event collection.
Aiming to advance its presence in gaming and esports, Honda desires to attach with avid gamers in any respect ranges, together with Twitch’s rising younger grownup viewers. That is good for Twitch as a result of it isn’t simple to choose up new sponsors or proceed with present ones throughout a tricky time for the gaming trade. Twitch itself had 500 layoffs in January.
The brand new Honda Twitch Rivals year-round partnership is highlighted by the “Chat’s Civic Mods” interactive phase that shall be featured in a number of episodes launching July 18 on Twitch. In every of the upcoming Chat’s Civic Mods episodes, the Twitch Rivals fan neighborhood can have the chance to digitally customise a brand new 2025 Civic hybrid sedan by means of chat polls – timed to the automobile’s latest arrival at Honda dealerships.
The ultimate Twitch Rivals crowdsourced, custom-designed Civic hybrid sedan design shall be unveiled at TwitchCon 2024 in San Diego from September 20 to September 22, 2024. The personalized Civic hybrid will then be given away to at least one fortunate Twitch Neighborhood member as a part of TwitchCon weekend.
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“Honda joining Twitch Rivals as the first-ever and exclusive automotive partner is an important next step in our growing relationship with the gaming community that kicked off more than 10 years ago,” mentioned Megan Amic, supervisor of media technique, American Honda Motor Co., in a press release. “Honda’s new expanded partnership with Twitch Rivals will introduce our fun new fuel-efficient gateway vehicles, like the new 2025 Honda Civic hybrid, to GenZennial gaming fans.”
“We are pleased to welcome Honda as our exclusive automotive partner of Twitch Rivals,” mentioned Lou Garate, Amazon Adverts head of properties, in a press release. “This partnership will enable Honda to support creators and connect with the passionate Twitch Rivals community to deliver memorable and personalized moments. The partnership also positions Honda to reach the millions of people who come together on Twitch to connect, engage and create live entertainment experiences together.”
Further key parts of the brand new Honda Twitch Rivals partnership embrace a group of {custom}, in-stream Honda integrations all through the season. The Twitch Rivals neighborhood will expertise Honda’s “Charged Up Chat” highlighting prime feedback from the Twitch neighborhood, Channel Skins that includes Honda automobile messaging, in-stream Chatbot interplay the place followers can study extra about Honda with !honda, Chat Performs Video games – the place the chat neighborhood shall be introduced with Honda-branded Maze and Reminiscence interstitial video games that permit them to supply choices to beat the sport collectively, and a Honda-branded Chat emote.
Partaking with a priceless viewers
Honda youth initiatives, together with gaming and esports, have helped to make the Honda Civic an unparalleled success.
Honda entered the video gaming house over a decade in the past and, since then, has partnered with a number of the most storied video gaming franchises, together with Forza, Guitar Hero Reside and Hearthstone Workforce Brawl. In 2019, Honda considerably grew its gaming footprint by establishing a presence in esports with Workforce Liquid (now Workforce Liquid Honda within the LCS) and jumpstarting a rising relationship with Twitch with 70%
of its Twitch neighborhood between the ages of 18-34, as a part of Honda’s gaming technique.
Paired carefully with Honda gaming initiatives, the Eleventh-generation Civic serves as a gateway to the Honda model and America’s hottest automobile with Gen Z patrons, first-time new automobile patrons in addition to multicultural prospects.
Honda has been a Twitch sponsor since 2019, however that is the primary yr it’s an unique automotive companion for Twitch Rivals.