Intel Excessive Grasp Cologne drew a document 39,000 folks to look at six of the world’s finest Counter-Strike 2 gamers sq. off over a $1 million prize pool.
That document was set because the weekend occasion hit an exciting conclusion as Crew Vitality emerged as Champions within the Grand Closing, narrowly beating Navi in time beyond regulation with a rating of 16 to 14. It was the primary time I used to be capable of watch the occasion in particular person, and I interviewed Michal Blicharz, one of many authentic creators of the occasion, which is called the Cathedral of Counter-Strike.
Set in opposition to the backdrop of the long-lasting LANXESS enviornment, this 12 months’s IEM Cologne introduced collectively six of the world’s finest Counter-Strike 2 (CS2) groups within the playoffs—MOUZ, G2 Esports, Crew Vitality, FaZe Clan, SAW, and Natus Vincere—as they vied for the coveted trophy and a share of the $1 million prize pool.
The event drew 39,000 attendees to the Cathedral of Counter-Strike throughout three days, whereas over 1,050,000 viewers tuned in on-line globally to witness Crew Vitality declare their first ever IEM Cologne trophy, marking IEM Cologne 2024 because the most-watched non-Main Counter-Strike competitors of the 12 months.
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Crew Vitality’s journey to the Championship was paved with hard-fought victories in opposition to the world’s finest squads. The workforce confronted fierce competitors, together with MOUZ and G2 Esports, and their Grand Closing best-of-five collection in opposition to Natus Vincere led to an intense 3-1 victory.
The win marks Crew Vitality’s first IEM Cologne title, and a long-awaited victory lap for workforce captain Dan “apEX” Madesclaire, who appeared on the LANXESS enviornment’s first-ever IEM occasion in 2015. With the victory, Crew Vitality earned a Championship-level win, bringing them one step nearer to claiming an Intel Grand Slam and its $1 million prize. Inside, it was loud with screams, chants and roars. The manufacturing cameras for the large display zeroed in on folks reacting to each nice play with shock or glee.
“I’m excited to win here with this bunch of boys – this is the best [win] I can ask for and one of the best days of my life,” stated Shahar “flameZ” Shushan, in an announcement. “It means loads to us. Of course we didn’t have the best year, but this trophy means everything. I’m so grateful to win [it] in front of such a great crowd and in front of one of the best teams in the world right now.”
However the story of IEM Cologne 2024 isn’t just in regards to the Champions. SAW, the Portuguese workforce that competed at IEM Cologne for the primary time this 12 months made historical past by representing their nation on the Cathedral of Counter-Strike. The underdog squad took dominant video games off of The MongolZ, BIG, and FaZe Clan.
In the meantime, Mathieu “ZywOo” Herbaut stole the present, being named the event’s DHL ESL Professional Tour Most Priceless Participant (MVP) for his excellent efficiency all through the occasion. His play was pivotal in securing Crew Vitality’s Championship run, significantly within the Grand Closing, the place their expertise have been on full show.
IEM Cologne featured three days of fan-centric celebrations, with EFG and an assortment of brand name companions enjoying main roles. EFG’s all-new ESL model marketing campaign, debuting in Cologne, ushered in a brand new search for the storied esports organizer and highlighted the gamers, groups, and followers which have chosen to “Live Legendary” over its practically 25-year tenure. The model additionally introduced a partnership renewal with long-time companion DHL, in addition to welcoming Logitech and Unilever vitamin manufacturers Knorr and Pot Noodle into the fray. Logitech confirmed me the athlete way of life participant’s lounge that it arrange within the close by Radisson Lodge, which got here with therapeutic massage tables, ping pong and different methods for the gamers to unwind once they weren’t enjoying important matches.
This 12 months’s occasion has raised the bar for what’s to come back within the Intel Excessive Masters collection, together with the upcoming IEM Rio, which involves Rio de Janeiro, Brazil, on October 7-13. For extra info or to buy tickets, go to www.professional.eslgaming.com/tour/cs/rio.
The IEM Cologne 2024 occasion is run by ESL FACEIT Group (EFG), the place Blicherz works. Right here’s my edited transcript of our dialog.
GamesBeat: Is it true that you just’ve been to 100 of those IEM occasions now?
Michal Blicharz: That is quantity 101, sure. Intel Excessive Masters began in 2006. The primary finals occurred in 2007. It’s been ongoing ever since with a number of occasions all all over the world. We’ve gone throughout Europe. We’ve gone to Canada. We’ve gone to a number of locations in the USA. We’ve gone to Brazil, Australia, Korea, China, Singapore, Taiwan, Dubai. This event has gone to many, many various locations.
You’ll be able to examine it to the Roland-Garros in tennis. It’s one of many Grand Slam occasions for Counter-Strike, one of the prestigious. You’re a very huge boss if you happen to win this occasion. And I might say not solely in Counter-Strike, however most likely throughout all the esports business. The prize pool is $1 million.
GamesBeat: The place did the nickname come from, the Cathedral of Counter-Strike?
Blicharz: We didn’t provide you with that. It was given to the occasion by the followers, for a number of causes. Throughout the river there’s a really well-known cathedral. And the expertise is slightly bit related. Lots of people collect for a similar function. The gods are completely different, however the function is comparable.
From a enterprise perspective, a sponsorship perspective, it’s been fairly the lengthy street along with Intel. They’ve taken plenty of leaps of religion throughout our relationship. They believed in esports from the beginning. In 2013, once we modified the mannequin from co-located occasions–we’d go to a giant comedian present or a sport commerce present like E3. We’d simply hire out slightly piece of E3 and construct a stage there. However in 2013 we had the chance to go to our personal enviornment, host 1000’s of individuals, and never be co-located. We have been the present.
Esports on the time was fairly small. We have been a bit like a sapper. The place I come from we are saying {that a} sapper’s job is difficult, as a result of one mistake and that’s it. You get to play till the primary mistake. That was esports again then, or not less than that’s how we felt. The folks at Intel who have been accountable took what could possibly be seen, from sure angles, as a really huge threat, going from co-located to renting out a full enviornment. It’s gone very effectively as you possibly can see. We respect the truth that our relationship with Intel through the years was constructed on this degree of belief. Anyone was prepared to threat their job as a result of we believed they usually believed.
GamesBeat: How many individuals are right here this 12 months?
Blicharz: It’s about 13,000. We began within the enviornment in 2015. The occasion itself began in 2014, and the primary one was co-located with Gamescom. In 2020 it didn’t happen on account of COVID. In 2021 it occurred in a resort in Cologne with no followers. Each different one has absolutely offered out forward of time right here. This is among the largest recurring esports occasions on the planet.
We had enviornment occasions earlier than that had perhaps 1,500 folks in them. They occurred at an enviornment, however it wasn’t full. The primary large-scale mega-arena occasion in Europe was in 2013 for positive. The League of Legends finals at Galen Middle in 2012 was a number of months forward of that. That was the transition interval when esports began transferring to main sports activities arenas.
GamesBeat: Do you continue to hear folks discuss an “esports winter,” or do you suppose that’s behind us now?
Blicharz: It’s an attention-grabbing subject for us. We haven’t felt any esports winter. We’ve all the time offered out on the identical tempo. We’ve all the time had persevering with success with our ongoing sponsorships, as a result of we proceed to ship the identical viewership numbers because the earlier 12 months, or greater. We function in an open ecosystem. The esports winter sport titles are sometimes closed franchise leagues. They have an inclination to have problem changing their expertise.
If you happen to create a closed league and all the worth is poured into the groups in that particular league, with out one thing just like the NCAA fueling it from beneath, you’re not going to have expertise are available in. You’re making a membership of 10 groups with millionaires enjoying for them and no full-time jobs exterior that. How will you hope to change into a professional participant if you happen to don’t have anyone paying you, supporting you? In our ecosystem, which is open, it’s way more like tennis than, say, the NBA. All these franchise league methods appear to be having bother with an esports winter. Something that works extra like tennis or golf in its annual construction was largely unaffected.
GamesBeat: In your particular position, what’s your daily like?
Blicharz: My position was initially working Intel Excessive Masters. I used to be liable for all the pieces. Proper now I’m vp of particular initiatives. At this occasion my particular challenge is to be the chief producer for the printed. With a workforce of individuals, I attempt to think about what the expertise ought to be for the opening, the closing. What ought to ceremonies seem like? Which route ought to our broadcast go? Issues like that.
To be extra particular, my pet peeve is physique language among the many gamers. Watching an esports occasion, a default esports occasion, it’s a bit like watching Spider-Man with all of the Peter Parker scenes lower out. We see the masks. We see the avatar. However we don’t actually get to see the human. It’s type of the identical in esports. When the gamers sit down, their faces are lined by the monitor. Their actions are represented by pixels. My job, and the workforce’s job, is to introduce extra Peter Parker again into the film.
For instance, that is why we’ve got such a protracted catwalk. Only a easy instance. At most esports occasions gamers go one, two, three, wave, and sit down. That’s not a number of physique language, not a number of Peter Parker. The lengthy catwalk right here is among the issues we do. They’re bare in entrance of all the stadium, within the very middle of it, they usually’re strolling in order that our eyes are in a position to soak up that physique language. Consciously or unconsciously, we decide up and perceive the participant’s state of mind. Is that participant assured? Would that participant relatively be elsewhere? Is he cautious? Is he excited? Issues like that.
That’s a part of the present, as a result of we in the end need to place the gamers as people that the viewers can establish with. That’s one factor I’m liable for. Peter Parker-ing the gamers.
GamesBeat: What’s your response to a number of the huge occasions which have gone on these days? We simply had the Esports World Cup. That looks like an try and take issues up one other notch.
Blicharz: The Esports World Cup enhances the remainder of esports in a approach the Olympics enhances the ATP in Tennis. I don’t suppose Wimbledon is anxious in regards to the Olympics, nor the U.S. Open or the Australian Open. By the identical token, we’re not involved by the Esports World Cup occurring. The experiences are complementary. It’s yet one more title for a participant to win. It’s very profitable. It’s constructing its personal status. Now we have our personal historical past and custom right here. Now we have nothing to be ashamed of in entrance of any event on the planet.
GamesBeat: What kind of future street map do you see for esports? What do you suppose is the subsequent milestone?
Blicharz: I do know your work. You’ve been round many various esports occasions.
GamesBeat: I bear in mind watching Dennis Fong play at a Sega GameWorks in Seattle.
Blicharz: You’ve my respect. I discovered about Dennis Fong shortly after he was finished enjoying. Generally, on the subject of esports–the explanation I deliver up your previous work, I assume you’ve talked to many individuals about the way forward for esports. I might say that if anybody has a really particular prediction for the way forward for esports, then pardon my French, they’re filled with shit.
The explanation for that’s, esports is inherently tied to video video games. The way forward for video video games is predicated on a few issues. One, the constraints of {hardware}, whether or not it’s networking or computer systems or consoles. What can the {hardware} do? That limits the creativeness of online game creators. Again when Thresh performed, we couldn’t think about PUBG. That was utterly not possible, unimaginable. We’re sitting in a spot in time the place we will’t think about the subsequent technology of fantastic video video games. So the way forward for esports is tied to video video games, and the way forward for video video games is unpredictable. If I might predict what gear we’ll have, I’d be a startup CEO trying ahead to creating huge cash.
We all know that that is generational, although. My daughter was born a number of months after Intel Excessive Masters Katowice. She was born right into a world the place enviornment occasions for esports are a standard factor. Anyone born in 2013 and later are esports natives. It’s regular to them. Once I don’t journey, I get pleasure from Intel Excessive Masters at dwelling with my youngsters. I play video video games with my youngsters. Meaning there’s solely going to be extra of us. All I can inform you is that it’s going to be larger.
GamesBeat: I’m wondering when the normal sports activities guys will have the ability to match their expectations to the enterprise alternative. Like another classes, it’s taking longer to get there than some folks anticipated through the days of overhype.
Blicharz: Esports usually has been fueled by funding cash. It’s pure that many various blueprints for the right way to get it proper have been tried. Frankly, I used to be anticipating the so-called esports winter. I didn’t consider in a number of the blueprints that have been tried. Esports all through the years has gone by rise and correction, rise and correction, rise and correction. With each one in every of these cycles, we’re getting nearer to a wholesome enterprise. We simply must attempt one million blueprints earlier than we discover the blueprint. We all know the viewers is there. We all know the followers are there. We have to proceed perfecting the recipe. As you possibly can see right here, the magic on this enviornment is simple.
The explanation we do that–this isn’t your first enviornment occasion. what it’s like. We’d like younger, gifted folks from all over the world – the Thresh from Australia, the Thresh from Malaysia, the Thresh from Chile – to have a dream and have the ability to fulfill it right here. I don’t suppose there’s something higher as a gamer–if you happen to’re on this stage, you search for on the display, and all you see is faces staring again at you. All of the lights pointing at you. You’ve one second within the lights. You’re feeling it in your pores and skin. You’re feeling it by the headset. You see it together with your eyes. If you happen to occur to do one thing nice, the earth shakes.
That’s usually solely accessible to folks like Tom Brady or Taylor Swift. We’re attempting to make that feeling accessible to any gamer on the planet who has expertise and the need to attempt.