Apple analyst Ming-Chi Kuo at the moment stated demand for the iPhone 16 Professional and iPhone 16 Professional Max has been “lower than expected” for the reason that units turned obtainable to pre-order within the U.S. and dozens of different nations on Friday. Kuo stated his information is predicated on a “supply chain survey” and transport estimates listed on Apple’s on-line retailer.


Kuo estimated that gross sales of all 4 iPhone 16 fashions reached about 37 million models within the first weekend after Apple started accepting pre-orders, which is down almost 13% in comparison with first-weekend gross sales of the iPhone 15 sequence final 12 months. The analyst stated a key issue for the decline is the decrease demand for the Professional fashions, with first-weekend gross sales of the iPhone 16 Professional and iPhone 16 Professional Max estimated to be down 27% and 16%, respectively, in comparison with iPhone 15 Professional and iPhone 15 Professional Max gross sales through the equal interval final 12 months.

The usual iPhone 16 and iPhone 16 Plus have seen greater demand than the iPhone 15 and iPhone 15 Plus through the first weekend of gross sales, however this has not been sufficient to offset the decrease demand for the Professional fashions, in line with Kuo.

Kuo stated a serious motive for the iPhone 16 Professional fashions having lower-than-expected demand is that Apple Intelligence is not going to be obtainable on the units once they launch on Friday. As an alternative, the primary Apple Intelligence options are rolling out with iOS 18.1 in October. As well as, the analyst stated the iPhone is dealing with “intense competition” in China.

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