Apple doesn’t seem to have elevated iPhone 16 orders regardless of reviews on the contrary, in accordance with Apple analyst Ming-Chi Kuo. Kuo cites current earnings reviews from Apple suppliers TSMC and Largan as proof.
TSMC not too long ago stated that it didn’t see a rise in unit progress, whereas Largan stated that orders for high-end fashions in 2024 are much like final yr. Kuo believes that Apple’s iPhone 16 orders for the second half of 2024 are round 87 million items, which is decrease than the 91 million iPhone 15 items that Apple ordered in 2023.
Kuo stated that sure suppliers could have been requested to extend manufacturing, however which may be associated to “specific reasons within individual industries or components.”
He means that expectations that Apple Intelligence will drive iPhone 16 gross sales “may be too optimistic” because the characteristic is on the market in U.S. English solely.
The launch of Apple Intelligence is usually thought-about to be the explanation for the rise in iPhone 16 orders. Nevertheless, Apple Intelligence will solely be obtainable in Beta for US customers in 2H24, and Apple Intelligence Siri solely helps English. No matter whether or not Apple Intelligence alone can drive alternative demand (which is one other large subject), the expectation that customers will purchase the brand new iPhone 16 for the Beta model of Apple Intelligence in 2H24 could also be too optimistic.
Earlier this month, Bloomberg steered that Apple was relying on the iOS 18 AI options to spice up iPhone shipments by 10 p.c in 2024. Apple Intelligence requires an iPhone 15 Professional or later, so clients with an older iPhone might want to improve to the iPhone 16 to get the know-how.
Apple Intelligence features a lengthy checklist of recent capabilities, together with Writing Instruments for proofreading, sprucing, and summarizing textual content, Picture Playground for producing photographs, and Genmoji for creating customized emoji. Apple Intelligence can even be used to overtake Siri, however the brand new Siri performance is not slated to launch till 2025.
Up to now, Apple has not established an AI deal for Chinese language shoppers, and Apple Intelligence can even not be coming to the European Union when iOS 18 launches.
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