A suggestion from Logitech that it might sometime promote a mouse that required a subscription to maintain working has gone down so badly that the agency is backtracking.
As initially reported, it was Logitech CEO Hanneke Faber who mentioned the corporate was contemplating this concept. At first, what she mentioned made it sound as if an thought was all that it was — however then she sadly obtained extra particular.
“It was a little heavier, it had great software and services that you’d constantly update, and it was beautiful,” mentioned Faber. “So I don’t think we’re necessarily super far away from that.”
If Faber had simply mentioned it was a suggestion by one engineer in that website she was visiting, the eternally mouse would in all probability nonetheless have been decried. However by describing an precise prototype, this was now not Logitech predicting the place the trade would go, it was Logitech planning this subscription mouse.
Besides it is not, not in response to Nicole Kenyon, Logitech head of communications, whose entire week has in all probability now been taken up with this.
“There are no plans for a subscription mouse,” Kenyon has been telling media companies. “The mouse mentioned is not an actual or planned product but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.”
Sadly, the eternally mouse just isn’t the primary remark she’s made as Logitech CEO that the agency has then walked again. She not too long ago mentioned that Logitech’s sensible residence merchandise have been “pretty much gone,” and this was then strenuously denied.