Netflix will discontinue the Primary plan in the US and France. The most cost effective ad-free plan shall be scraped and customers shall be pushed in the direction of the costlier Normal, or a less expensive ad-supported tier.
The announcement got here via the Q2 monetary report, the place the corporate revealed the change was first examined in the UK and Canada. Customers from a number of international locations already reported the change, which now appears to be official.
The Primary plan that prices $11.99 in the US was eliminated for brand new customers however Netflix allowed paying clients to maintain it. Now, they’re additionally pushed in the direction of a brand new plan, and the the cheaper possibility is an ad-enabled for $6.99.
The most cost effective with no advertisements is $15.49 (Normal) or $22.99 (Premium, which permits extra supported units to look at and obtain and streams in 4K, the place out there).
Netflix revealed two extra adjustments in its quarterly report. It’s at the moment testing advertisements that seem within the Pause display (for ad-supported tiers solely), and can cease measuring its success in new subscribers, however in development byr egional income.