In an period the place digital threats consistently evolve, Sequretek units the usual for innovation and reliability within the cybersecurity trade. Co-founded in 2013 by Pankit Desai and like-minded consultants with a deep understanding of the distinctive challenges confronted by startups and small companies, Sequretek has grown right into a trusted associate throughout varied industries. On this unique interview, we discover the inspiration behind Sequretek’s inception and its mission has advanced through the years. From overcoming important market challenges to leveraging AI for superior risk detection, uncover how Sequretek offers strong cybersecurity options and empowers entrepreneurs to navigate the digital age with confidence and resilience.
What impressed you to co-found Sequretek, and the way has your imaginative and prescient for the corporate advanced since its inception in 2013?
The thought behind beginning Sequretek got here from a deep understanding of the cybersecurity wants of startups and small companies. Again in 2013, the startup scene internationally felt like crusing via tough waters, with cyber threats lurking round each nook.
I spotted this want whereas observing the struggles of entrepreneurs. They wanted cybersecurity options that had been each efficient and inexpensive. That’s when my co-founder, Anand Naik, and I noticed a possibility to fill this hole available in the market. Our imaginative and prescient for Sequretek was easy: to supply startups with cybersecurity instruments that had been simple to make use of and didn’t break the financial institution. We needed to make cybersecurity accessible to everybody, not simply huge companies.
Since then, Sequretek has grown right into a trusted associate for startups and small companies throughout industries. Our focus stays on innovation and buyer satisfaction, guaranteeing that our shoppers really feel supported in each step of the best way. As we glance forward, our mission stays unchanged: to empower startups to thrive within the digital age, with out having to fret about cybersecurity threats. At Sequretek, we’re right here to assist entrepreneurs pursue their desires with confidence, realizing that their digital belongings are secure and safe.
Are you able to describe a big problem you confronted whereas rising Sequretek into a number one supplier of cybersecurity options and the way you overcame it?
One of many important challenges we confronted whereas rising Sequretek into a number one supplier of cybersecurity options was differentiating ourselves in a extremely aggressive market. The market was crowded with rivals, all looking for the identical consideration. We knew we had one thing distinctive to supply, however we would have liked a transparent technique to speak that successfully to potential shoppers. Our resolution was to give attention to understanding the precise wants of startups and small companies. We recognized that many of those corporations had been battling cyber threats however couldn’t afford the costly options offered by the established trade giants. This realization offered a transparent alternative for us.
As a substitute of trying to compete immediately with the main gamers, we tailor-made our choices to fulfill the wants of startups and SMBs. We acknowledged that they required greater than only a generic resolution – they wanted one thing inexpensive, simple to implement, and efficient in safeguarding them in opposition to cyber assaults.
We developed a variety of cybersecurity services and products particularly designed for this market section. From automated risk detection to 24×7 assist, our options addressed the distinctive challenges confronted by startups and SMBs.
Nevertheless, our journey didn’t cease there. We additionally wanted to succeed in these companies and persuade them of the significance of investing in cybersecurity. Many had been unaware of the dangers they confronted or the potential harm a cyber-attack may trigger. Subsequently, we emphasised schooling and consciousness, serving to companies perceive the crucial nature of cybersecurity and the way our options may shield them.
This method proved profitable. Over time, our buyer base has grown steadily as extra startups and SMBs acknowledge the worth of our choices. At the moment, we’re proud to say that Sequretek is just not solely a lifeline in turbulent waters but additionally a trusted associate for companies of all sizes, guiding them via the complexities of cybersecurity with confidence.
How do you see the function of AI and automation evolving within the cybersecurity trade over the subsequent 5 years?
One of many greatest challenges in cybersecurity in the present day is coping with alert fatigue. Safety methods generate an enormous variety of alerts, and it turns into troublesome to tell apart between actual threats and false positives. Even among the many real threats, prioritizing which of them to deal with first could be overwhelming.
Within the subsequent 5 years, AI has the potential to considerably cut back the variety of alerts and, consequently, the fatigue that comes with managing them. By using superior algorithms, AI can filter out false positives and spotlight essentially the most crucial threats, permitting safety groups to focus their efforts the place it issues most.
One other important impression of AI will likely be in automating the essential, repetitive duties which can be usually carried out by stage 0 and stage 1 safety personnel. These duties contain constantly monitoring and responding to streams of information and assaults. By using small language fashions, AI can take over these routine actions, liberating up human assets to sort out extra complicated points. This shift will likely be essential for bettering each the effectivity and accuracy of safety operations.
Moreover, the present safety instruments and applied sciences are fairly technical and could be difficult for normal customers to work together with. Incorporating pure language processing (NLP) capabilities into these instruments may revolutionize this side. Think about with the ability to ask a safety system a easy query in plain language, reminiscent of, “Can you show me the top 10 users in the finance department who were targeted by attacks between 9 PM and 10 PM?” The system would perceive the question, convert it into a fancy search, and ship the related outcomes. This sort of user-friendly interplay may democratize entry to safety knowledge, making it simpler for a broader vary of individuals to have interaction with and perceive the knowledge.
Over the subsequent 5 years, AI and automation will play a transformative function within the cybersecurity trade. By decreasing alert fatigue, automating routine duties, and making safety instruments extra accessible via pure language processing, AI will assist construct extra user-friendly defenses in opposition to cyber threats. This evolution won’t solely enhance the effectivity of safety operations but additionally make superior safety measures extra accessible to all customers, contributing to a safer digital setting for everybody.
With attackers more and more utilizing AI for malicious functions, how does Sequretek’s AI-powered options keep forward on this cat-and-mouse recreation?
The important thing to staying forward in cybersecurity lies in using superior AI applied sciences like recurrent neural networks (RNNs) and convolutional neural networks (CNNs). These instruments allow us to handle and analyze huge quantities of information collected from buyer methods, in addition to from international risk intelligence platforms we combine with.
AI permits us to course of and make sense of this knowledge with out counting on people to put in writing complicated guidelines to sift via the knowledge. Given the ever-changing risk patterns, vectors, and the panorama of units, relying solely on individuals to maintain up would imply at all times being one step behind attackers.
With our AI and machine studying platforms, notably these using unsupervised studying, we will constantly prepare our algorithms to adapt. These methods analyze knowledge, study from it, and evolve to detect new threats as they emerge. This proactive method ensures that we aren’t simply reacting to threats, however staying forward of them, offering strong safety for our prospects.
Might you elaborate on how Percept XDR improves risk visibility and the precise benefits it gives over conventional safety options?
Percept XDR, or Prolonged Detection & Response, is a cloud-based enterprise safety platform designed to supply automated risk detection and response utilizing AI and massive knowledge throughout each cloud and on-premises environments.
At the moment, enterprises face the problem of managing an unlimited array of units, every producing various kinds of safety knowledge. This complexity makes it troublesome to determine actual threats and reply rapidly. Percept XDR addresses this by offering end-to-end safety, permitting companies to give attention to progress with out worrying about cyber threats.
Right here’s how Percept XDR stands out:
- AI-Primarily based Proactive Menace Detection: The platform ingests knowledge from varied sources, utilizing AI to detect new and unknown threats. This eliminates the necessity for handbook rule-writing and adapts to altering risk patterns.
- Deep Studying Detection: Deep studying is used to correlate knowledge and determine superior persistent threats (APTs) and focused assaults. The system self-learns to constantly enhance its detection capabilities.
- Automated Incident Response: Percept XDR options automated response capabilities aligned with the MITRE ATT&CK® framework. This reduces handbook intervention, permitting IT groups to give attention to crucial duties.
- Complete Dashboards & Reporting: Dashboards present root trigger evaluation and risk mitigation insights, providing a single view of safety with common stories to make sure compliance.
- World Menace Intelligence: Built-in with the Sequretek Central Menace Intelligence framework, Percept XDR offers real-time international risk intelligence to stop assaults.
- Massive Knowledge Safety Analytics: Massive knowledge analytics are leveraged to detect patterns and associations, enhancing risk looking and detection capabilities.
In your expertise, what are the most typical cybersecurity vulnerabilities that companies overlook, and the way can AI assist deal with these gaps?
One of the vital frequent cybersecurity vulnerabilities companies overlook is the presence of shadow IT. This refers to know-how and software program functions utilized by staff with out the information or approval of the IT division. As an example, a advertising group would possibly use a third-party instrument to streamline their work, unaware of the safety dangers it’d pose. These unmonitored functions can create important safety gaps.
One other crucial problem is the software program provide chain danger. Many companies depend on third-party distributors for varied providers, reminiscent of database administration or community monitoring. Any breach in these exterior methods can immediately impression on the corporate’s safety.
AI can play an important function in addressing these vulnerabilities by constantly monitoring community exercise, detecting uncommon patterns, and figuring out potential threats in real-time. AI-powered options may automate the administration of software program updates and patches, guaranteeing that each one methods stay safe with out requiring fixed handbook oversight.
How do you steadiness the necessity for complete risk detection with the practicalities of useful resource allocation and cost-effectiveness for companies?
Balancing complete risk detection with useful resource allocation and cost-effectiveness is usually a tough process. The bottom line is to prioritize and section safety investments primarily based on the precise wants and dangers of the enterprise.
Slightly than spreading assets skinny throughout all potential threats, give attention to defending essentially the most crucial belongings and processes first. This focused method ensures that assets are allotted the place they’re most wanted, maximizing effectiveness.
Using AI can also be essential for effectivity. By automating routine safety duties, AI reduces the necessity for intensive human intervention, saving time and prices. Moreover, adopting a scalable method permits for changes in safety measures because the enterprise grows, guaranteeing ongoing safety with out overspending.
What are the important thing concerns for companies when integrating AI-powered cybersecurity options like these provided by Sequretek?
When integrating AI-powered cybersecurity options, companies want to think about a number of key elements. First, it’s important to grasp the precise safety wants and challenges of the group. This includes assessing the present safety panorama and figuring out essentially the most crucial areas the place AI could make a big impression.
Subsequent, evaluating the scalability and adaptability of the AI resolution is essential. It ought to be capable to develop alongside the group and adapt to evolving safety threats. Seamless integration with present methods and workflows can also be essential to stop any disruptions.
Lastly, companies ought to take into account the benefit of use and the extent of assist offered by the seller. Efficient coaching and ongoing assist are very important to make sure the group can absolutely make the most of the AI resolution’s capabilities. At Sequretek, we prioritize complete assist and coaching to assist our shoppers derive most advantages from our AI-powered cybersecurity options.
How do you foresee the intersection of cloud safety and AI evolving, and what improvements can we anticipate from Sequretek on this space?
After we have a look at the evolving trade of cloud safety intersecting with AI, it presents a multifaceted problem. Enterprises in the present day function throughout numerous environments, spanning on-premises infrastructure, varied cloud platforms like AWS or Azure, and cloud functions reminiscent of Salesforce. Moreover, with the workforce more and more distributed in distant and hybrid setups, the duty of directing safety threats throughout these environments is complicated.
That is the place the intersection of cloud safety and AI turns into essential. At Sequretek, we’re assembly this problem with our progressive method. Our flagship resolution, Percept XDR, integrates, understands, detects, reacts, and remediates safety threats throughout complicated IT infrastructures. It offers real-time insights into potential danger areas throughout identities, units, servers, networks, databases, and functions.
However we’re not stopping there. We’re increasing our choices to incorporate steady vulnerability administration and compliance administration platforms. These additions empower organizations to proactively determine and deal with vulnerabilities earlier than they’re exploited by malicious actors.
What recommendation would you give to approaching entrepreneurs within the know-how sector, notably these trying to innovate in cybersecurity and AI?
At the moment, the tech sector isn’t having one of the best of occasions. A number of that is an overhang from post-COVID occasions when individuals purchased quite a lot of stuff randomly, and firms ended up constructing merchandise whether or not they wanted them or not. Nevertheless, there’s a shiny spot amidst all this – cybersecurity. Because the consumption of know-how turns into an integral a part of our lives, the significance of cybersecurity will solely enhance.
Think about the varied methods in danger: common IT methods that proceed to get breached, new-age methods companies use to function higher available in the market area, IoT methods, and the evolving area tech. Every of those creates distinctive challenges. The embedded {hardware} making its approach into the market, client IoT applied sciences, and even medical implants persons are working in direction of, all signify one factor – the function of safety will turn out to be extra crucial. Traditionally, the results of safety dangers had been knowledge breaches, enterprise continuity disruptions, model harm, or monetary losses. However now, with newer applied sciences, the stakes are larger. Think about stopping a automotive remotely on a freeway – this might result in fatalities. Or take into account tampering with the electrical energy grid or interfering with medical units like pacemakers, that are remotely accessible. The scope of safety is increasing past conventional dangers to probably life-threatening situations.
Moreover, the rise of deep fakes and their intensive use in day-to-day conversations can create political and civilian unrest. We’re transferring into the darker facet of safety dangers. Nevertheless, on the flip facet, this presents extra alternatives for these on the nice facet to develop options and cease these threats.
Extra know-how and the variety of tech means extra cybersecurity breaches. From the second we get up to the time we go to mattress, we’re infrequently indifferent from know-how. This fixed proximity creates challenges that must be addressed. The way forward for cybersecurity is each difficult and crammed with alternatives. For these trying to innovate, the important thing lies in understanding the evolving dangers and growing options that may hold tempo with the speedy developments in know-how. Keep targeted, keep knowledgeable, and most significantly, keep resilient.