Social community Reddit may monetize by tucking some subreddits behind paywalls, Reddit CEO Steve Huffman urged throughout the firm’s Tuesday earnings name (through Engadget).


Huffman mentioned that Reddit plans to “unlock the door” for subreddits that would have “exclusive content or private areas.”

I feel the prevailing, altruistic, free model of Reddit will live on and develop and thrive simply the way in which it has. However now we’ll unlock the door for brand new use circumstances, new kinds of subreddits that may be constructed which will have unique content material or non-public areas, issues of that nature.

Huffman didn’t outright affirm that Reddit goes to cost for entry to subreddits sooner or later, however that appears to be what he was hinting at.

Reddit additionally plans to check AI-powered search outcomes later in 2024, with AI used to summarize and suggest content material. Huffman mentioned that the search instruments would assist “users dive deeper into products, shows, games and discover new communities on Reddit.” Huffman believes that search could possibly be a significant supply of promoting income going ahead.

Reddit has already established offers with Google and OpenAI to permit the businesses to coach their AI fashions utilizing Reddit content material, and OpenAI’s ChatGPT is now capable of floor Reddit conversations in ChatGPT. Reddit tried to succeed in a cope with Microsoft, however failed to take action, and later blocked Bing from accessing Reddit content material.

Final yr, Reddit began charging builders for accessing its API, which led to the shutdown of a number of well-liked Reddit purchasers, together with Apollo. Apollo developer Christian Selig mentioned that he would wish to pay $20 million per yr in charges to maintain the app up and working, which was not possible, and Reddit was not prepared to work with him or present an affordable timeline to make adjustments.

Reddit started charging for API entry forward of when it grew to become a public firm in March 2024, and it continues to hunt new methods to monetize content material from its consumer base.

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