Sonos’ new cell app is so unhealthy that the corporate is reportedly contemplating bringing again its outdated S2 app. The corporate launched its revamped cell app in Might this 12 months, just some weeks earlier than the Sonos Ace launched.
Since then, Sonos customers have criticized the app for lacking fundamental options.
Sonos would possibly relaunch its outdated S2 app
The brand new Sonos app takes a cloud-based strategy and packs vital underlying enhancements. It’s going to seemingly allow Sonos so as to add extra trendy options to its ecosystem and units sooner or later.
Nonetheless, present Sonos customers have closely criticized the brand new app for missing fundamental options like sleep timers and alarms. Following the backlash, the Sonos CEO apologized for the app’s hasty rollout and promised a bi-weekly launch schedule with new options. The corporate has additionally postponed the launch of two new merchandise in This autumn 2024. As an alternative, it has redirected all its sources and made its primary precedence to get the brand new app in form.
But the state of affairs has not improved a lot. As a result of this, high-level Sonos executives have mentioned the potential for relaunching the outdated app, stories The Verge. This may give the corporate extra time to handle all the problems with the brand new app. However that is simpler mentioned than carried out, as bringing again the outdated S2 app might introduce extra technical complications for the crew. It additionally may not play properly with the brand new app’s revamped underlying structure.
Sonos is shedding cash on account of its new cell app
The brand new Sonos app will purportedly price the corporate $20-$30 million within the close to future. That’s on high of the goodwill and buyer religion it’s shedding every day.
Sonos CEO Patrick Spence has beforehand apologized for pushing forward with the revamped app’s launch regardless of it not being prepared. He nonetheless believes the brand new app will finally profit all Sonos prospects, blaming his poor execution for all the problems.