Type DNA, an AI-powered vogue stylist app, creates a personalised model profile from a single selfie. The app is especially helpful for folks concerned with seasonal coloration evaluation, a course of used to find out one of the best colours to enhance a person’s pores and skin tone. This service might be costly, with consultants charging upwards of $300. Nevertheless, using AI has the potential to considerably cut back the price.
By analyzing your complexion and facial options, Type DNA can decide your seasonal coloration sort (equivalent to Mild Summer season or Darkish Autumn) and advocate appropriate clothes kinds.
Moreover, the app affords options equivalent to personalised procuring suggestions and wardrobe administration. It will probably recommend outfits primarily based in your peak and physique sort, in addition to objects in your current wardrobe, which you’ll scan along with your cellphone digicam and add to the platform. The app may even assist forestall impulse purchases whereas procuring by permitting you to take images of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova informed TechCrunch.
The app not too long ago built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You possibly can ask particular questions on what to put on to completely different occasions or, for instance, what colours work finest with inexperienced cargo pants.
Type DNA suggests clothes from its market of over 150 retailers — H&M, Zara, Previous Navy, City Outfitters and extra — and pairs it with objects you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the method is just like RAG (retrieval augmented era), which includes combining massive language fashions (LLMs) with conventional databases. On this occasion, Type DNA is educated utilizing data equivalent to present vogue tendencies, experience from skilled picture consultants and a dataset of tens of millions of photographs to assist the AI comprehend materials and perceive how completely different patterns and cuts look on varied physique varieties. Type DNA makes use of ChatGPT 4.0 as its LLM.
The corporate has different plans within the pipeline, together with the discharge of a male model of the app and a brand new function that recommends outfits primarily based on the person’s location and the present climate circumstances.
Since its launch in 2022, Type DNA has amassed 3.2 million downloads, over 300,000 energetic customers and 70,000 paying subscribers. The corporate beforehand secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You possibly can obtain the app on the App Retailer and Google Play Retailer.