The Cisco Retailer at Cisco Reside was grander than ever this yr — we’re speaking an enormous leap to 7,500 sq. toes of eye-catching expertise and merchandise. An actual crowd magnet, the shop hosted over half of the 23,000 attendees on the complete present. 519 fortunate folks snagged a spot on considered one of our 26 Cisco Retailer Tech Lab excursions to find out how we energy an actual retail atmosphere with Cisco and accomplice expertise. Plus, retail proved to be very a lot alive and effectively: merchandise gross sales had been up 34% from final yr, displaying that the love for the Cisco model is stronger than ever.
Powered by Cisco + accomplice expertise
The expertise stack behind our Cisco Reside Amsterdam retailer went on a world journey, touchdown in Las Vegas to energise the Cisco Retailer there. We ran the entire present on a full Meraki stack, that includes the most recent gear just like the MS130 switches, entry factors, nifty sensors, helpful buttons, and even energy monitoring sensors. Plus, we teamed up once more with some stellar companions like EVERYANGLE, VusionGroup, CAE Labs, Wipro VisionEDGE, Webex Join, and extra to amp up the expertise.
Guests had been particularly wowed by VusionGroup’s Captana, which alerts workers when objects are out of inventory in addition to checks for merchandise planogram compliance.
EVERYANGLE additionally turned heads with its in-store conversion price era for our brick-and-mortar areas. Attendees received the within scoop by touring with the professionals who run the Cisco Retailer, getting a firsthand take a look at how we make retail magic occur.
Like Amsterdam, we additionally deployed 15 Meraki MT40 sensible energy controllers all through the shop to baseline our energy consumption through the present with the assistance of CAE Labs’ WiserWatts platform. We plan to schedule our energy at each of subsequent yr’s exhibits to check our vitality and price financial savings: after baselining and scheduling energy at our San Jose retailer, we have now lowered our vitality consumption by 66%, serving to us fulfill our core precept of sustainability.
Can’t wait to see it for your self? Take a look at our Cisco Retailer Tech Lab Tour video to dive into the motion from wherever you might be!
Alongside the way in which, tour attendees may expertise how the Cisco Retailer powers an inclusive future for all: our donation tower was as soon as once more arrange on the entrance of the shop. Each token dropped into the tower represented a $1 donation to organizations corresponding to Inexperienced Our Planet, Wine to Water, and Replate, totaling as much as $1,207 by the top of the present.
Let’s buy groceries
The Cisco Retailer unveiled an array of recent merchandise, thoughtfully crafted by Cisco’s inner artistic company, The Hatch, presenting the model in an progressive and complex method. In mild of the strong partnership between Cisco and McLaren, and with the notable presence of McLaren CEO Zak Brown and racing driver Oscar Piastri taking part within the keynote Q&A, the shop launched a brand new line of Cisco | McLaren merchandise. These things, aligning with the partnership’s prominence within the Cisco Showcase, had been met with overwhelming demand (practically promoting out), underscoring the partnership’s resonance with not solely Cisco but in addition with our prospects and companions.
Following the fervor of the primary day’s keynote, the Cisco Retailer launched a limited-edition Cisco | McLaren hoodie, which was met with such enthusiasm that it offered out on the identical day.
Concurrently, AI was a prevalent theme on the occasion, with Cisco’s AI hub being a focus on the present flooring and the marketing campaign video being featured prominently within the keynote. To enrich this, the Cisco Retailer launched merchandise that allowed attendees to personal a bit of Cisco’s new AI marketing campaign that includes the marketing campaign art work.
Moreover, the acquisition of Splunk, a big matter of debate and a notable presence at Cisco Reside, marked one of many largest transactions within the expertise sector’s historical past. To commemorate this milestone, the Cisco Retailer supplied unique merchandise as a part of the “It’s a new day” marketing campaign, permitting attendees to have fun this pivotal second alongside Cisco.
As well as, the Cisco Retailer supplied an unique alternative for attendees to personalize their Cisco attire with distinctive Cisco Reside patches. This bespoke expertise was facilitated by the progressive use of Webex Join, which streamlined the customization course of. Attendees had been invited to scan a QR code, which prompted them to pick their most popular merchandise for personalization and their desired patch and specify its placement. This allowed for a seamless drop-off expertise, with real-time notifications updating them on the progress of their garment’s development and alerting them when their merchandise was prepared for assortment. This personalized effect enhanced the attendee expertise and showcased Cisco’s expertise integration in making a memorable retail interplay. You may witness The Patch Station in motion on the Cisco Retailer Tech Lab YouTube channel!
Depart us some suggestions!
The Cisco Retailer arrange a video suggestions station known as Fanvoice in a Field, powered by our expertise accomplice Fanvoice, permitting retailer guests to go away precious merchandise and expertise suggestions for our staff.
Our guests notably liked having the ability to see real-world functions of expertise that promise to drive the way forward for retail ahead. And a few merchandise requests? Extra McLaren gear.
Thinking about demonstrating your expertise? Please attain out to arrange an activation with us!
If you want to deliver your prospects by means of the Cisco Retailer Tech Lab as a cease in your CXC Tour, you can even schedule your go to now — we’ll have the Tech Lab personalised only for you!
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