Photograph/Graphics: Meta, Apple, Rajesh Pandey/CultofMac
In a transfer sure to boost eyebrows, Apple and Meta are reportedly discussing integrating Meta’s generative AI mannequin into Apple Intelligence.
Apart from Meta, AI startups Perplexity and Anthropic have additionally talked with Apple about integrating their choices into Apple Intelligence.
Apple and Meta have a protracted, troubled historical past
Apple and Meta have clashed a number of instances over time, publicly calling every out in some instances. In January 2021, Fb CEO (now Meta) Mark Zuckerberg publicly stated, “We increasingly see Apple as one of our biggest competitors.” He made these feedback over Apple’s upcoming app monitoring adjustments with iOS 17.4. One other report from early 2020 particulars how Apple plunged Fb into chaos when it broke its inner apps.
Regardless of the troubled historical past, a Wall Avenue Journal report signifies the 2 corporations have been discussing a potential Apple Intelligence integration. The discussions are nonetheless ongoing and will fall by way of.
Apple confirmed off ChatGPT integration in Siri and Apple Intelligence throughout WWDC24. Nonetheless, the corporate revealed that it’s open to integrating different LLM and AI fashions, giving customers flexibility in what they need to use. Whereas Apple Intelligence will course of most person queries, it could go off complicated inquiries to a third-party AI mannequin.
Apple received’t pay any firm for integrating their AI into Apple Intelligence
Earlier than WWDC24, a number of stories claimed Apple was additionally speaking to Google about integrating Gemini in iOS 18. Nonetheless, the AI mannequin was lacking from iOS 18’s official unveiling, suggesting talks between the 2 corporations are nonetheless ongoing.
It’s unclear if Apple will cost third-party corporations for integrating their AI mannequin into Apple Intelligence. Regardless of its reputation, OpenAI will not be paying Apple any cash, neither is the latter paying for ChatGPT entry. As a substitute, a report signifies OpenAI is getting paid in publicity for ChatGPT’s iOS 18 integration.
Apple may take a lower from the subscription charges AI corporations make from integrating their AI mannequin into Apple Intelligence.