A render of a hoop with the Apple emblem.
Regardless of years of rumors and an intensive physique of patents concerning a wise Apple Ring, a brand new report claims the corporate has no plans to really launch one.
Apple has been researching good rings for twenty years — or at the very least there have been rumors for that lengthy — however now we’ll have to carry our breath for lots longer. In accordance with Bloomberg, the difficulty is much less technical, and extra pragmatic advertising and marketing.
“Apple isn’t actively developing a ring and has no plans to launch one,” wrote Mark Gurman, “[because it] would detract from the Apple Watch.”
“[Consequently, Apple] has no reason to cannibalize a product that still has room to grow,” he continued, “and is the envy of the fitness-tracking industry.”
Greater than most corporations, nonetheless, Apple does have a status for doing precisely that cannibalization. Probably the most well-known instance is the way it totally destroyed its personal iPod with the iPhone.
Amongst the various rumors concerning the Apple Ring, there have additionally been ones the place it may work alongside the Apple Watch. As an illustration, it is doable that sporting each the Apple Ring and the Apple Watch collectively would possibly enhance the accuracy of coronary heart fee measurement, because the Oura ring at present does.
Then in accordance with a number of patents during the last a few years, there has additionally been analysis into gesture management, maybe associated to the usage of the Apple Imaginative and prescient Professional. So it is repeatedly been anticipated that the Apple Ring would match into the prevailing Apple ecosystem as a complementary accent fairly than a alternative.
If the report is appropriate, nonetheless, this makes 2024’s second cancellation of a tool that has change into high-profile with out Apple truly saying it. In February 2024, it was reported that the decade-long Apple Automobile challenge had been totally cancelled.
In that case, there isn’t a competing Apple gadget that it will cannibalize. However in any other case there are putting similarities, with Apple’s analysis efforts right into a automobile persevering with to be documented in newly granted patents.