Apple Mall of Scandinavia’s brand, designed by illustrator Henrietta Nyvang in Stockholm
On the identical day that Apple’s iPhone 16 is more likely to be in shops, the corporate is opening a brand new Apple Retailer in Sweden.
In July 2024, Apple closed its Helsingborg, Sweden retailer. It is uncommon for a alternative to take months to open, however then it is much more uncommon for that to open 340 miles away.
But following the closure of the Apple Vala Centrum retailer, that’s what’s taking place. Apple Mall of Scandinavia is now opening in Solna on Friday, September 20, 2024.
With a headline of “Where ideas can grow,” Apple’s retailer web site says (in translation) solely that “we look forward to welcoming you and helping your ideas grow and thrive.”
The Apple web site does, nevertheless, characteristic specially-designed artwork by illustrator Henrietta Nyvang from Stockholm. Apple notes that she created the tree-style Apple brand on an iPad.
Nyvang herself says on her Instagram web page that she’s “worked with their amazing team to create a log for the new store.”
“Pinch me,” she says. “I’ve had the honor of working with one of my favorite brands, Apple.”
With the announcement of the iPhone 16 vary due on September 9, 2024, it is potential that the shop will open on the primary day the brand new fashions might be launched to Apple Shops worldwide.