The European smartphone market noticed its first quarter with optimistic development in Q1 following twelve consecutive quarters of declines in smartphone shipments. In keeping with the most recent Canalys report, 33.1 million smartphones have been shipped in Europe in the course of the January 1 – March 31 interval which represents a 2% year-on-year development. This was additionally the quarter with the best recorded share of premium units (priced ≥$800), accounting for 32% of all shipments.
Samsung secured the highest spot with a 37% market share because of sturdy demand for its Galaxy S24 sequence. Samsung’s flagship S-series accounted for 4.3 million shipments in Europe which is a 58% enhance in comparison with the identical time final 12 months.
Apple got here in second with a 22% market share whereas boasting the highest two best-selling telephones – iPhone 15 Professional Max which bought 2.6 million items and iPhone 15 Professional which accounted for 1.6 million shipments. Xiaomi got here in third place with a 16% market share because of robust demand for funds units just like the Redmi 13C (1.2M) and Redmi Be aware 13 4G (1.1M).
Motorola shipped 2.1 million items and took 6% of the market whereas Honor had 1 million shipments and three% market share. Trying forward, Canalys analysts predict 1% development for the rest of the 12 months.
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