Claynosaurz introduced immediately that it’s partnering with developer Gameloft to create a cell sport primarily based on its signature IP of the identical identify. The brand new sport stars the titular characters, colourful dino-shaped digital collectibles, and is ready of their established world of Claynotopia. In accordance with the creators, that is their newest enterprise into increasing their franchise, which started in 2022, into different types of media.
The Claynosaurz are a menagerie of over 10,000 cartoonish dinos that appear like clay fashions. They started life first as digital collectibles however have, in line with their creators, taken on a lifetime of their very own by means of the model’s rising social media neighborhood. The corporate maintains a big, regular social media presence with a number of hundred thousand followers throughout a number of platforms.
GamesBeat spoke with a number of of the higher-ups in Claynosaurz about their model’s journey, and their intentions to develop into transmedia. Nicholas Cabana, Claynosaurz’s co-chief artistic officer, mentioned, “We’re an animated character brand, and we want to redefine storytelling and transmedia experiences through innovative products, through digital and community collaboration. We leverage a lot of community feedback, a lot of UGC, and it’s a big part of our ethos.”
In accordance with Cabana, Claynosaurz represents a brand new creation alternative the place a number of demographics can uncover the IP from completely different sources, and it additionally “de-risks” the IP by constructing a neighborhood round it. “We see a new paradigm in the way that you can incubate fresh content in an ecosystem where fresh content is about to be extremely valuable because nobody wants to take a risk on it. And we’re saying community driven franchising is the future, because you pre package a brand with culture from the ground up before you have to make a big fuss of it, or invest crazy amounts of money into it. You get to test it as you build it in the open.”
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Bringing the Claynosaurz to life
Jacques Letesson, Claynosaurz’s head of selling/technique, informed GamesBeat the gameplay can be one thing just like the motion of Brawl Stars and the creature amassing in Pokemon Go. “The players are embarking into the world of Claynotopia. They are questing, crafting and building the collection of adventurers to go into the world and discover its secrets… We want people to start collecting every dyno, to customize them. And the beauty of it is as the game is geared toward collectability, it allows people to create content around their character and allow every player to have his own adventure within the game.”
At current, the Gameloft Claynosaurz title remains to be early in manufacturing. In accordance with Letesson, it’s going to be a free-to-play informal RPG that will not launch for no less than one other 12 months. However they plan to take inspiration from the neighborhood’s concepts. “We have a lot of information regarding world building, and now their team and ours are working in tandem in order to make that world, while respecting the original lore that Claynosaurz has.”
Cabana added that the sport is one other approach for customers to find Claynosaurz: “I think it’s very powerful when you, especially in this day and age, when you allow the fans to customize their own fandom experiences and find their pockets of niche and interact or discover a brand in a way that actually is very intimate with the ways that they interact with different digital playgrounds… [The Gameloft game] is also an aggregator for us to leverage more lore based content, and get people to really fall in love with the characters.”
Guilherme Lachaut, Gameloft’s chief gross sales officer, mentioned in a press release, “Partnering with Claynosaurz represents an exciting moment for Gameloft, combining our gaming expertise with a brand that has rapidly built an engaged and passionate community. Claynosaurz’s approach to leveraging emerging technologies to create a deeply connected fanbase aligns perfectly with our vision for developing interactive experiences that resonate on a global scale.”