HMD simply introduced it’s changing into FC Barcelona’s official smartphone companion. The corporate will assist the lads’s membership and Barcelona Femeni, the ladies’s group.
The announcement additionally revealed that groups from different sports activities will probably be concerned within the partnership, together with basketball, futsal, handball and curler hockey.
The partnership was revealed by Saul Peregrina, the hairdresser of Lamine Yamal, the 17-year-old wunderkind and future star of the Catalan group. The barber reduce the HMD emblem subsequent to a Barcelona crest, formally saying the partnership.
The deal is initially for 3 years, and HMD will promote its smartphones on the digital panels on the Olympic Stadium, the place FC Barcelona at the moment performs. As soon as the group strikes to its renovated house at Camp Nou, the adverts will seem there as properly.
Later, the partnership will lengthen in the direction of “a number of digital-first content pieces to excite fans and keep partnership visibility levels high,” learn the official press launch.
Earlier than HMD FC Barcelona had a special smartphone companion in Oppo. There was quite a few FC Barcelona-themed Oppo telephones together with the likes of F1 Plus and Reno 10x Zoom, however these days, the Chinese language smartphone maker has been partnering with UEFA to advertise its units in the course of the Champions League event.