Smartphone shipments in Q2 2024 grew 6.5% on a yearly foundation, revealed IDC in its newest report on the worldwide market. Firms noticed a fourth consecutive quarter of cargo progress and are constructing in the direction of an anticipated restoration by the tip of the yr.
Samsung and Apple remained on prime, and all High 5 corporations elevated their shipments. IDC revealed that AI and better common promoting costs have been the principle causes for the market’s enchancment between April and June 2024.
| Firm | Q2 2024 Shipments (in million) |
Q2 2024 Market share |
Q2 2023 Shipments (in million) |
Q2 2023 Market Share |
Development |
| Samsung | 53.9 | 18.9% | 53.5 | 20.0% | 0.7% |
| Apple | 45.2 | 15.8% | 44.5 | 16.6% | 1.5% |
| Xiaomi | 42.3 | 14.8% | 33.2 | 12.4% | 27.4% |
| vivo | 25.9 | 9.1% | 21.3 | 7.9% | 21.9% |
| Oppo | 25.8 | 9.0% | 25.4 | 9.5% | 1.8% |
| Others | 92.1 | 32.3% | 90.1 | 33.6% | 2.3% |
| Complete | 285.4 | 100% | 268.0 | 100% | 6.5% |
One IDC Analysis Director identified that the market goes by means of a premiumization development, and Apple and Samsung have benefited probably the most from it. On the opposite finish are Chinese language makers that noticed elevated shipments within the low finish, and because of this, their share within the mid-range is challenged.
The report claims that 19% of all shipments are forecasted to be smartphones with AI options, which is the quickest progress of any cellular innovation IDC has seen.
The expansion in Q2 2024 is clearly on the again of the weak demand final yr, nevertheless it’s nonetheless encouraging to see it. Some corporations have determined to refine product specs or pricing to make sure profitability, however the expectation is that everybody will push AI, which would be the subsequent progress driver after 5G and foldables.
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