The variety of iPads shipped throughout Q2 2024 grew sharply when in comparison with the identical quarter of final yr, in keeping with market analysts. It’s the primary year-over-year improve in Apple’s pill shipments since 2022.
The long-awaited launch of highly effective new iPad fashions is credited for the development.
iPad Q2 2024: Sharp progress in shipments in comparison with final yr
Apple launched no new iPad fashions in 2023. None. And the drought continued into the early months of 2024. So it’s no shock that pill shipments slipped quarter after quarter whereas no recent iPadOS fashions had been popping out of Cupertino.
The lengthy wait lastly ended with the 2024 iPad Professional and iPad Air launch in Might. And so they introduced a rush of orders, in keeping with knowledge revealed Friday by analysts at IDC. Apple shipped 12.3 million iPads in Q2 2024, and shipments grew 18.2% yr over yr within the quarter.
“With the launch of the 11″ and 13″ iPad Air and iPad Pro models, the company was finally able to record growth in the market,” mentioned IDC in an announcement. “iPad volumes grew across the globe except for China, where competition from local players like Huawei and Xiaomi negatively impacted the company.”
Analysts’ estimates are needed as a result of Apple itself doesn’t reveal what number of tablets it sells. Nevertheless the corporate did announce a 24% improve in iPad income throughout the June quarter on Thursday. As each fashions launched this spring are premium ones, it’s not shocking that income progress ought to surpass unit progress.
Not solely Apple experiencing pill progress
Apple dominated the worldwide pill market, because it has because the authentic iPad launch greater than a decade in the past. IDC mentioned Cupertino made up 35.8% of the world market within the June quarter, whereas its subsequent closest competitor, Samsung, had 20.1% of the entire.
However Apple will not be the one tablet-maker seeing their shipments broaden. The truth is, all the high producers of slates loved double-digit progress.
“The 2Q24 results signal that the market has moved beyond the pandemic,” mentioned Anuroopa Nataraj, senior analysis analyst with IDC. “We expect the refresh cycle and growth in emerging markets to continue aiding the recovery in the near term. While new entrants to the market focus on their global expansion, long-term leaders continue to focus on improving technology (as in the case of OLED displays for iPad Pros), catering to the need for premium devices, and utilizing the power of emerging technologies like AI.”