Justin Hardy, Founding father of Hardy Advertising, brings 7 years of digital advertising and marketing experience, specializing in healthcare, wellness, SAAS, e-commerce, and company collaborations. As a full-time digital nomad and avid nature fanatic, Justin finds inspiration within the open air and balances his work life with mountaineering and different actions. Married for 4 years to his spouse, Abby, who helps his skilled journey, he excels in creating impactful touchdown pages, web sites, and emails. Justin is educated concerning the affect of AI and automation on enterprise and enjoys discussing digital advertising and marketing methods, funnel advertising and marketing, and the digital nomad life-style.
Justin, are you able to share the journey that led you to founding Hardy Advertising and turning into a full-time digital nomad?
— I studied at UNC Chapel Hill to grow to be a bodily therapist. I labored as a private coach for just a few years after school however wished schedule and site independence. I utilized for tons of distant jobs and received employed by Gymnasium Launch (Alex Hormozi’s firm). This opened me as much as funnel advertising and marketing and digital advertising and marketing. From there, I went on to work for a number of businesses, and main a crew as a director of promoting. Opened my boutique company, Hardy Advertising, 2.5 years in the past.
How have your experiences in nature and mountaineering influenced your strategy to digital advertising and marketing and creativity?
I consider my finest concepts after I’m being energetic. Whether or not it’s operating, mountaineering, kayaking, yoga, or tenting I like being open air after I’m not at work. The pure world is a superb place for design inspiration as nicely. Usually I work 3 to 4 hours within the morning, take a break to go open air noon after which come again and work 3 or 4 extra hours after I’m refreshed.
Together with your intensive expertise in healthcare, wellness, SAAS, e-commerce, and businesses, what distinctive challenges and alternatives have you ever encountered in these industries?
There may be nonetheless a large quantity of alternative for digital entrepreneurs. Each enterprise wants content material and to be on-line. Particularly after COVID this development was expedited throughout the board. I like to recommend beginning off as an in-trepreneur inside an company or digital-heavy model to get your toes moist after which contemplate freelance consulting as you acquire expertise and connections.
Are you able to talk about essentially the most impactful AI and automation instruments you’ve built-in into your advertising and marketing methods, and the way they’ve remodeled your small business operations?
Perplexity.ai for analysis and brainstorming. I take advantage of this for all of my shopper marketing campaign and market analysis.
ChatGPT 4 and Claude 3.5 for copywriting. I take advantage of these to hurry up my manufacturing of e-mails, advertisements, and touchdown pages for purchasers in order that we are able to cut up take a look at and scale sooner.
Leonardo.ai for picture and video era. I take advantage of this for social media posts and typically advertisements and e-mails.
Reply.io for ai lead era. It covers every thing from prospecting and evaluation, to follow-up and monitoring.
How do you see the position of AI and automation evolving in digital advertising and marketing over the subsequent 5 years, particularly in areas like touchdown pages, web sites, and emails?
It would permit entrepreneurs to supply increasingly more customized shopping for journeys for patrons. As soon as entrepreneurs be taught these instruments higher, it can permit us to create extra distinctive and better high quality content material for patrons. Markets will all nonetheless have jobs however our work might be extra centered on higher-level strategic and softskill duties.
As a digital nomad, how do you handle work-life stability, and what methods do you utilize to remain productive and impressed whereas continuously on the transfer?
I get tired of routine. So, travelling and experiencing new issues actually fulfills me. It helps me to view the world from totally different views and to take a look at issues from totally different viewpoints. You need to be versatile and adaptable to work and journey full time however if you happen to’re disciplined and self-motivated it truly is the easiest way to dwell (for somebody like me anyway).
Might you share a very profitable advertising and marketing funnel you’ve designed and what key parts contributed to its success?
Certainly one of my most profitable funnels was after I was the director of promoting for Modoma clinics. I’ve connected a case examine with extra particulars however primarily we doubled their new affected person quantity and considerably elevated income inside 60 days of launch.
What recommendation would you give to companies seeking to optimize their touchdown pages to extend conversions and improve consumer expertise?
Do intensive competitor and market analysis first. Be sure to’re crystal clear in your goal avatar and supply. Write your web page first as a gross sales letter.
Listed below are the sections of a langing web page you should embody:
1) Headline that invokes curiosity and a promise for [target customer].
2) Subheadline that explains the promise and causes guests to learn extra.
3) Social proof part [insert awards, accolades and as seen in name drops].
4) Dig into emotional ache factors of [target customer] in 2024 [list pain points you are aware of].
5) Agitate the issue – why it issues and unfavorable results of ignoring the issue.
6) Tease an answer – there’s a higher manner.
7) Introduce [name of brand selling product / service] – who they’re, their experience, and why it issues to prospects.
8) Showcase all the answer – embody a full-stack bullet listing of every thing included and the way it helps.
9) Embody social proof quotes or tales from the supplied web sites above.
10) Embody future pacing on how nice enterprise and life might be as soon as they be taught the secrets and techniques from [product / service].
11) Embody a bonus for many who enroll by the top of [deadline] – [include bonus details].
12) Embody a remaining name to motion and P.S. that recaps every thing supplied in a brief part.
How has being married and having the assist of your spouse Abby influenced your skilled journey and achievements?
Abby is my basis. Having somebody to assist with protecting purchasers and journey on-track and arranged is every thing. I might not be the place I’m right this moment if it wasn’t for my companion. She’s my companion in enterprise and life.
Lastly, what tendencies do you are expecting will form the way forward for digital advertising and marketing, and the way is Hardy Advertising making ready to remain forward on this quickly evolving discipline?
AI use instances will broaden and AI instruments will get simpler to make use of. To remain forward, begin easy. Discover 1 downside or space of your small business the place AI may help. Decide a ability you already know and use 1 AI device to enhance it, not exchange it. When you grasp 1 device rinse and repeat. Don’t get overwhelmed and join with different AI entrepreneurs who you vibe with to be taught from and preserve updated.