Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, monitor outcomes and grow to be world-class entrepreneurs.
For the previous decade, MVC has supplied our companion advertising professionals with curated campaigns for at present’s greatest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many fundamental challenges going through organizations at present is identity-based assaults. Dangerous actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise electronic mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity skilled to identify the crimson flags. This has grow to be a serious drawback for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches have been attributable to focusing on customers.
Consumer Safety is a sizzling subject, and one many safety consumers have been grappling with. Every time a brand new risk emerges, a brand new resolution involves the market to guard towards that risk. Actually, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations want to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this drawback and once we requested safety consumers what their high concern is, they mentioned time and again that product complexity is the basis of the problem. So moderately than proceed the vendor-by-vendor strategy, we requested if these similar consumers would think about a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Consumer Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the dimensions and community to tell our merchandise to higher shield our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see lots. We’re utilizing this info to higher shield our customers so we all know which malicious websites we must always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite supplies a simplified, built-in consumer expertise. Consumer safety supplies higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.
Merchandise work collectively and supply clients with:
- Higher experiences: permits your clients to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to supply the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and preserve their delicate info secure.
Cisco Consumer Safety Suite supplies our companions with:
- Consolidating cybersecurity options beneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it way more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our clients as a trusted advisor and help clients on their consumer safety journey
- Bettering effectivity and saving clients cash, whereas offering a precious enterprise consequence
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 instances extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you may generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with electronic mail and social copy, photographs, logos, and shareable content material to drive buyer engagement.
To optimize your advertising campaigns, MVC additionally supplies providers corresponding to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
- Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the various photographs in our library
- Account-Based mostly Concentrating on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring technique
- Full-Service Actions: rent a third-party advertising company that will help you receive even higher outcomes and use your Cisco advertising funds, or your individual funds
Get began now
Study extra concerning the Cisco Consumer Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Extra assets:
Frustrate Attackers, Not Customers At-A-Look
Cisco Consumer Safety Suite
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
We’d love to listen to what you suppose. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: