Matan Cohen Grumi is a multifaceted inventive skilled with a wealthy background in varied fields. At the moment, he serves because the founding inventive director of Pika, an AI-based inventive platform. In his function at Pika, Matan leads the advertising video efforts, specializing in growing new approaches to storytelling and visible content material creation utilizing AI applied sciences.
Matan has intensive expertise within the promoting trade, with over twenty years of expertise main inventive and manufacturing groups. He has directed tv commercials for worldwide manufacturers resembling Adidas, P&G, Nestle, Sabon, and Columbia. Moreover, he has labored as a inventive director and marketing campaign manufacturing supervisor for Israeli Prime Ministers Benjamin Netanyahu in 2015 and Yair Lapid from 2019 to 2022.
Matan is understood for his modern use of AI in inventive initiatives, which has made him a distinguished determine within the worldwide AI and inventive communities.
You’re a inventive director and industrial director with over twenty years of expertise main and creating promoting work for numerous purchasers and classes. Are you able to share some insights on how your function has shifted inside an AI centered firm?
After I first tried Pika for the primary time a few 12 months in the past, I used to be fascinated by the know-how and instantly began experimenting with it. The preliminary problem was to generate clips with real emotion, which Pika excelled at, and this drew me in. Creating compelling movies with AI requires a shift in method. After 20 years of doing it a sure method, adapting may be difficult at first. Nevertheless, as soon as you discover your voice and create with the assistance of AI, the infinite potentialities make it onerous to let go.
As AI continues to evolve, how do you see the function of inventive administrators and different inventive professionals altering? What expertise do you consider will grow to be extra necessary sooner or later?
We’re witnessing a revolution that provides inventive professionals extra methods to visualise complicated and inventive concepts, enabling us to strive crazier ideas. The benefit of execution permits us to visualise extra concepts and curate the very best outcomes, opening a world of inventive potentialities.
Are you able to elaborate on how Pika’s AI collaborates with human creators? What processes do you might have in place to make sure that creativity prospers alongside technological innovation?
Pika is a instrument that helps customers visualize their concepts, making it straightforward for everybody. Each video created on our platform is a collaboration between the individual with the concept and our know-how that brings it to life. All of it begins with an individual and an thought.
How do you foresee AI video know-how like Pika’s impacting cultural expressions and storytelling throughout completely different societies?
As creating beautiful movies turns into simpler, our platform will allow thousands and thousands of individuals to visualise their concepts in video kind, much like how cell phone cameras democratized pictures 15 years in the past. This accessibility will considerably impression cultural expressions.
Given your intensive background in conventional media, how have you ever tailored storytelling methods from TV and branding for AI-driven platforms? What distinctive benefits does AI provide in remodeling these narratives?
The primary benefit is the sense that something is feasible. For the primary time, we’ve a instrument that may remodel any thought into a surprising visible from textual content. This appears like magic to me, even after two years. Nice concepts can now be simply executed, which remains to be superb
What function can AI play in democratizing content material creation?
As I discussed, AI makes the visualization of concepts fast and virtually free in comparison with conventional strategies. This democratizes content material creation, permitting anybody to convey their concepts to life.
How do you retain your workforce impressed and modern in a area that’s as quickly altering as AI? Are there explicit methods or practices that assist keep excessive ranges of inventive output?
I draw inspiration from sudden locations. Creativity typically entails connecting unrelated dots in a method that is smart. This method influences our advertising methods and product growth. As extra corporations enter the sphere, it is essential to face out and differentiate ourselves.
Wanting forward, what rising developments in AI do you are expecting will most importantly affect the collaboration between AI and inventive professionals over the subsequent 5 years?
It is onerous to foretell, however AI will proceed to empower inventive professionals. Nevertheless, I consider that the human contact and expertise will stay important to rise above the large quantity of AI-generated content material. The democratization course of is unbelievable and can foster a brand new era of expertise, however the pursuit of recent artwork kinds that encourage us will at all times drive creativity.
Readers who want to be taught extra ought to go to Pika.
