Picture: Apple
A brand new examine sheds mild on which Apple Watch mannequin customers purchase most — and least, and in between — Shopper Intelligence Analysis Companions (CIRP) mentioned Wednesday. Lovers who assume the preferred Apple Watch mannequin should be the largest and greatest (Extremely 2) or essentially the most cost-effective (SE2) miss the mark. They may be shocked that middle-market Sequence 9 takes the crown, adopted by Sequence 8, which Apple now not even sells.
Hottest Apple Watch mannequin: CIRP examine ranks them by gross sales
So CIRP’s analysis confirmed flagship Sequence 9 leads the Apple Watch pack. The examine, which analyzed gross sales information from the June 2024 quarter, discovered that the Sequence 9 accounted for a powerful 43% of complete U.S. watch gross sales, dominating not simply Apple Watch gross sales.
And wile the most recent fashions drive essentially the most gross sales, older variations nonetheless preserve a major presence out there. The Sequence 8, although now not bought straight by Apple, captured 19% of gross sales by means of numerous retailers. Mixed, the present and former flagship fashions made up almost two-thirds of all Apple Watch gross sales in the course of the interval.
Premium not precisely distinguished
Picture: CIRP
The premium Extremely line, consisting of the Extremely 2 and its predecessor, secured a good 20% of the market share. Whereas fairly robust, that efficiency falls in need of high-end fashions’ market share in Apple’s iPhone and iPad lineups. These premium, or Professional, variations sometimes account for 1 / 4 or extra of gross sales.
The examine additionally famous the continued availability of the extra inexpensive Apple Watch SE, catering to budget-conscious customers. Nevertheless, Apple Watch SE2 figures weren’t included within the report.
CIRP’s findings spotlight Apple’s dominant place within the wearable tech sector, with the Apple Watch line producing tens of billions of {dollars} in international gross sales. This success locations the smartwatch in a league of its personal. The info confirms the system’s reputation and suggests continued robust assist from Apple when it comes to future updates and options.