Beneath the excitement of Gemini Reside and the shiny new Pixel {hardware}, one announcement from yesterday’s Google keynote that actually caught my eye was the multi-year partnership between Peloton and Fitbit. Not solely are Peloton’s courses top-notch, including critical worth to a Fitbit subscription, however this deal would possibly simply be my ticket to utilizing the Peloton app without spending a dime.
Right here’s the inside track: beginning in September, Fitbit Premium customers will get complimentary entry to over 10 forms of Peloton courses, together with power coaching, Pilates, working, and boxing. This collaboration is a part of a long-term settlement between Peloton and Google. Plus, Peloton members can look ahead to particular offers on the Google Pixel Watch Collection and Fitbit Cost 6 (evaluation).
Why is that this such nice information?
Though the Peloton courses will probably be accessible to Fitbit Premium members within the US, UK, Canada, and Australia—and I reside in Germany—this announcement remains to be incredible. Peloton has been struggling to remain afloat because the post-COVID period, with the most recent blow being the CEO who was supposed to save lots of the corporate stepping down in Might. I actually thought my weekly runs with Suzy Chan on the free model of the Peloton app had been coming to an finish.
However the brand new Fitbit and Peloton partnership exhibits that the corporate is combating to remain alive. I am not naive sufficient to suppose that this deal was sealed in a single day; it’d nonetheless be a results of Barry McCarthy’s efforts to open up Peloton’s ecosystem throughout his tenure.
One factor is for certain: not solely do Fitbit subscribers now have unimaginable exercise assist with participating courses and a various staff of instructors, however Peloton members may breathe a sigh of aid, not less than for some time.
For those who’re serious about trying out a few of our content material on Peloton {hardware}, I recommend studying on the Peloton Tread evaluation, and the Peloton Bike+ evaluation. In each analyses, my colleague Stefan and I completely dive into the construction of Peloton courses as properly.
Now I am curious: what’s your tackle the Peloton and Fitbit deal?