Rivian R1T
Rivian CEO says it is superior having Apple Music in its automobiles, however the agency needs drivers to make use of its programs as an alternative of switching out and in of CarPlay.
It has been stated that Apple should purchase Rivian, and it is actually been stated that Normal Motors made a mistake ditching CarPlay. However in a brand new interview, Rivian CEO RJ Scaringe says he “thinks the world” of Apple merchandise however will not add CarPlay — and that Apple would not do it in his place both.
“We have a great relationship with Apple,” Scaringe instructed The Verge, “[but] imagine Apple was developing a Mac, and there was someone that had a software application — let’s maybe call it Windows — and they said, ‘We have a turnkey platform that everybody knows how to use,’ would they have put that in their car?”
“Would they have developed their own iOS? We know how that played out,” he continued. “So, as much as I love their products, there’s a reason that ironically is very consistent with Apple ethos for us to want to control the ecosystem.”
Scaringe’s argument is that customers have to modify out of CarPlay to manage automobile capabilities. “For example, if you’re in CarPlay and want to open the front trunk,” he stated, “you have to leave the application and go to another interface.”
That ignores what Apple has been claiming for the way forward for CarPlay, regardless of Scaringe particularly being requested about that forthcoming model of Apple’s software program.
As a substitute, Scaringe solutions solely concerning the present state of CarPlay and argues that what prospects really need is for Rivian to match what Apple has. “I think the biggest complaint today around the lack of CarPlay is the improvements we need to make in mapping, whic are coming,” he stated.
“We recognize that it’ll take us time to fully capture every feature that’s in CarPlay, and hopefully, customers are seeing that,” he added. “I think [CarPlay] often gets more noise than it deserves.”
Rivian has, although, been including Apple Music to its automobiles in 2024, and together with Dolby Atmos. “It’s a big step up improvement in the audio performance of the vehicle,” stated Scaringe, “it’s awesome to have Apple Music in the car.”
Apple didn’t point out CarPlay in its WWDC 2024 keynote. Nonetheless, it has added some options to it for iOS 18.