Cameras on an iPhone 15 Professional
Apple’s iPhone gross sales in the US had been down in July regardless of total market progress, however the iPhone 15 Professional was a brilliant spot for the corporate’s shipments.
The iPhone is the preferred smartphone model in the US, and has been for fairly a while. Nonetheless, in July, a report signifies that Apple’s smartphone lineup stumbled whereas others flourished.
The US smartphone market as an entire noticed gross sales develop year-on-year by 5%, in keeping with Counterpoint. This was pushed by progress from Samsung and Motorola, not from Apple.
By comparability, Apple noticed its share shrink 4% year-on-year, which Counterpoint thought was resulting from low summertime improve charges. It isn’t as unhealthy because it sounds, because it means a drop from a 53% share to 49% over the 2 years.
Smartphone gross sales in July within the U.S in 2024 and 2023 [Counterpoint]
Even so, there was a superb signal for Apple. Gross sales of the iPhone 15 Professional had been up “in double digits” for the interval. With total sell-through down, the development within the “high-value, high-margin” iPhone 15 Professional continues and ongoing theme of shoppers choosing premium fashions.
The feedback comply with after a July 31 report exhibiting that the iPhone 15 Professional was the third-most-popular smartphone on this planet when it comes to Q2 gross sales, at 3.1%. It was behind the iPhone 15 Professional Max with 3.7%, and the iPhone 15 with 4.1%.
The premium mannequin uptick is at all times a welcome incident for analysts, because it exhibits shoppers are extra prepared to pay for the higher-priced and higher-specification possibility.
With the arrival of Apple Intelligence and the robust risk it’s going to catalyze gross sales, this all signifies Apple has good prospects forward for its top-selling merchandise.