Since first introducing its generative AI assistant, Snap has been steadily ramping up the quantity of AI in its app. Now, the corporate is including a brand new slate of AI-powered options because it begins testing a bigger redesign of the app.
Snap usually brings new AI options to its Snapchat+ subscribers first, and the corporate is constant the development with a brand new function known as “My Selfie.” The function makes use of selfies to create AI-generated pictures of customers and their pals (if additionally they subscribe) in inventive poses and conditions. The corporate can also be rolling out a brand new “grandparents lens” that makes use of AI to think about what you may appear to be as a senior citizen.
Snapchat+ subscribers may even get entry to a brand new AI function in reminiscences, which tracks customers’ beforehand saved snaps. With the change, Reminiscences will be capable of floor images and movies which were edited with with AI-generated captions or new AR lens results.
Moreover, Snap is making its chatGPT-powered MyAI assistant extra highly effective with the flexibility to “problem solve” based mostly on picture snaps. The corporate says the assistant will be capable of translate restaurant menus, determine vegetation and perceive parking indicators.
The brand new AI capabilities arrive as Snap is beginning to check a bigger redesign of its app that’s meant to make Snapchat, lengthy criticized for a complicated interface, easier and extra intuitive. The brand new design will carry conversations between pals and Tales content material right into a single view, with Tales on the high of conversations. (Apparently Snap beforehand mixed customers’ chats and Tales right into a single feed in a earlier, broadly unpopular redesign in 2018.) The redesign may even get rid of a separate tab for the Snap Map, inserting it as an alternative within the “chat” tab.
And as an alternative of preserving separate sections for Highlight and Tales, Snap will mix the 2 right into a single “Watch” feed that can algorithmically advocate content material. Whereas the present iteration of Snapchat has 5 distinct sections, the “simplified” model may have simply three, together with the digicam, which is able to nonetheless be the primary display customers see upon launching the app.
Snap has struggled with main redesigns prior to now and the corporate says it intends to roll out the brand new look slowly, with solely a small variety of customers getting the replace to start out.