In case you thought the final week of August was going to be a sluggish one, Apple had different plans. Simply earlier than 9 am PT on Monday, Apple despatched out invites for the iPhone 16 occasion to be held on September 9 with the curious tagline, “It’s Glowtime.”
Apple’s occasion invitations are at all times the main focus of intense hypothesis, however this one takes it to a distinct degree. For one, the occasion is on a Monday, which is an extremely uncommon day for any Apple occasion however particularly an iPhone occasion. The final time Apple held an iPhone occasion on a Monday was in 2010 when Steve Jobs unveiled the iPhone 4 through the WWDC kickoff keynote. Each standalone iPhone occasion since has been held on a Tuesday or Wednesday.
Of notice: September 9 is strictly 10 years to the day because the Apple Watch was unveiled, which may imply Apple is planning an anniversary version.
Then there’s the invitation itself. The Apple brand is surrounded by a neon glow that matches the colour scheme used within the Apple Intelligence brand. That is sensible because the iPhone 16 lineup would be the first to totally assist Apple Intelligence and it’ll be a significant promoting level. Nonetheless, the primary options gained’t be arriving till iOS 18.1, which presumably gained’t be pre-installed on the brand new fashions. So Apple could possibly be implying that there shall be some Apple Intelligence options which might be unique to the brand new fashions in iOS 18.
The tagline is one other story. Typically, Apple’s taglines are considerably imprecise however may apply to any variety of issues:
- iPhone 15: Wonderlust
- iPhone 14: Far Out
- iPhone 13: California Streaming
- iPhone 12: Hello, Pace
- iPhone 11: By Innovation Solely
- iPhone XS: Collect Spherical
- iPhone X: Let’s Meet at Our Place
None of those taglines inform us something aside from there’s an occasion (iPhone 13, XS, X), the brand new iPhone shall be higher (iPhone 12, 11), and try to be excited (iPhone 15, 14). This 12 months’s tagline, nevertheless, is a little more particular. Glowtime can’t actually discuss with a brand new chip, a greater digicam, or a brand new shade.
It may discuss with a glowing Apple brand on the again of the iPhone, which is very unlikely. It may additionally discuss with the brand new Siri interface, which is much extra possible given the Apple Intelligence-inspired shade scheme. However that’s not a characteristic unique to the iPhone 16 so it could be unusual to make use of it as a novel characteristic of the newest iPhone—particularly one which’s not coming for a number of weeks after the cellphone arrives. Possibly it has nothing to do with the iPhone in any respect.
At any charge, this occasion is shaping as much as be one of many extra unconventional ones. So for those who’re as excited as us, you’ll be able to comply with together with all of the rumors in our iPhone 16 superguide main as much as the large day.
iPhone 16 is the subsequent iPhone to reach in September 2024, and shall be adopted in 2025 by the iPhone 17 and iPhone SE 4. The brand new iPhone will arrive at a September launch occasion – learn how to observe the Apple September occasion reside stream. For iPhone SE 4 and different new Apple merchandise, see when is the subsequent Apple occasion. You may also like our iPhone shopping for information, greatest iPhone offers, and comparability of each iPhone that’s in the stores immediately.