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Through the years, entrepreneur Raamayan Ananda felt like social media platforms weren’t constructed for group co-creation and incentive alignment. That prompted him to construct Veme as a brand new sort of social community.
It’s a Web3-powered short-form social video community, constructed for communities. Veme makes use of AI instruments to transform textual content into viral, culturally related short-form video memes.
“We’re a social media network built for communities. Basically, we’re filling in the gap where social video has become the predominant medium of cultural exchange engineering today. About 90% of internet traffic is going to be video this year,” Ananda stated.
Social networks like Reddit have carried out effectively with text-focused communities, however Veme is extra like a cross between TikTok and Reddit, the place video meets social group dialogue.
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“Where is the short form video for communities?” Ananda stated.
Origins
Ananda served on the board of the Social Enterprise Circle, a 30-year influence funding group that has stewarded over $250 million in impact-related tasks.
In 2013, Ananda cofounded Unify, a meditation platform to deliver thousands and thousands of individuals collectively in world synchronized meditations for world peace. It has launched greater than 70 world synchronized campaigns and has advanced into community with two million subscribers. Some accomplishments have included breaking the Guinness Guide of World Information title for world’s largest on-line meditation and reaching over 6 billion views in 180 international locations.
At its peak, Unify reached 300 million impressions monthly throughout its media ecosystem. Ananda helped deliver collectively luminaries akin to Deepak Chopra, Tony Robbins, Mooji, Mike Tyson, Russell Model, Prince EA and plenty of extra into collective livestreams. Ananda’s household enterprise has developed over $2 billion price of real-estate worldwide, together with Marriott Government Flats, Infinity Towers, W Lodge and the Sony Aquaverse Waterpark.
In the meantime, he was an early investor and believer in Bitcoin and Ethereum, and has spoken at conferences worldwide on the way forward for decentralized communities. He labored pre-Bitcoin with financial luminaries akin to Michael Linton to pioneer the way forward for credit score, and is now launching Veme.
The corporate began in 2020 within the midst of the pandemic. Ananda was operating Unify with a Fb group of two million members. It was getting round 100 million views a month. However the platform had its limitations, holding Unify from reaching its personal customers. Ananda noticed communities are based mostly on pursuits, not simply purely based mostly on sort of algorithms.
Making Veme
The corporate has raised $2 million thus far in two rounds of token gross sales. The corporate is closing a $2 million enterprise spherical now.
“It’s all about community engagement and retention. Inside your communities, you can create debates, discussion, AMAs. You can have videos, reply to videos. You can play social media, video games. If you’re a fitness influencer, you can post daily challenges to community on who does the best push ups, the best workouts. Everybody can post their content. Not to the global feed, but into their communities.”
The corporate constructed an AI video meme generator. Veme has a decentralized public library with hundreds of clips that individuals can use to right away create content material and share their views. Customers can battle one another in meme battles utilizing brief kind social video.
Admins or mods of the group can select prompts for the group. An AI mannequin can auto generate prompts for group members or folks can kind their very own. In the event you’re in a cat group, you’ll be able to share your individual cat second of the day. You possibly can add your individual clips to a clip library. You possibly can write a immediate for AI to generate a state of affairs and it’ll routinely generate one for you.
“That’s where the name comes from the video meme. We’ve created a video meme generator, and we’re going to continue to build out the technology for that. You can auto generate video memes and turn them into a primary methodology for communication.”
Veme is exploring completely different codecs for video with customers. Leaderboards floor the preferred vemes.
Thus far, Veme has had good traction. It has offered $1.1 million in non-fungible token gross sales, with $800,000 closed in its first spherical for its seed token. It has raised $1.4 million in a token personal sale, and it has greater than 40,000 Twitter followers.
The group consists of Duke Jones, CTO; Marchiano Loen, chief product officer; and Sebastian Roberts, COO. Buyers embody Michael Birch, founding father of Bebo Social Community; Ted Area, founding father of Interscope Information; Charles Wismer of Ledger Leap; Ross Fujii, former CTO at Cisco; and Alex Kelly, cofounder of Casper.
Blockchain is built-in into Veme in a few methods. One is thru decentralized promoting, the place the corporate places promoting into good contracts the place it has actual transparency. It splits promoting income with the group members. It’s like a tipping and rewards system for the group.
The Veme social platform is in beta testing, and it’ll seemingly launch in September. 1000’s of customers have used it thus far.
At Unify, Ananda labored with Deepak Chopra, Tony Robbins and Oprah Winfrey. Every considered one of them treasured listening to voices of their communities. Nevertheless it was arduous to get that on Fb. With video, you’ll be able to hear somebody’s voice and see that individual’s face. That’s a lot extra highly effective, Ananda stated. That sort of suggestions is straightforward to provide on a platform like Veme, he stated. That’s how folks can develop into greater voices inside a group.
The corporate is at present elevating a $2 million personal spherical ($37.5M valuation) from traders together with Diode VC, Arcadia Group and Ridgecrest Capital Companions. Different large rivals are already wed to their codecs, so Ananda doesn’t anticipate a lot competitors quickly.
Proper now, folks touch upon Vemes which are posted by creating textual content responses. However Ananda stated the group is attempting out video threading and different options.
“One thing that we found is that the the most sticky platforms are the ones that actually enable community,” he stated. “The good thing about our platform is that our job is to onboard communities, and bring in communities to come use the app and create incentive programs for them to use us. If we do our job right, we’ll get an organic traction to make this really go viral on its own.”
The beta will go dwell in June or so.