Issues aren’t going the best way Apple hoped. Earlier than September, analysts reported that Apple can be constructing extra iPhone 16 telephones, principally upping the variety of Professional fashions produced. Now that the primary week of pre-orders is completed, analyst Ming-Chi Kuo compiled information that reveals that pre-orders are down and it’s principally the fault of the 2 Professional fashions (the iPhone 16 and 16 Plus numbers really went up!).
Let’s have a look at the outcomes from final week’s ballot to attempt to work out what went flawed. Apple didn’t improve the costs, which was nice to see. The upper cost charges over USB-C and MagSafe are nice too, plus all new fashions have sufficient RAM and NPU efficiency for Apple Intelligence. That mentioned, the 2 vanilla fashions are nonetheless utilizing 60Hz shows. It doesn’t should be LTPO panels, Apple, however even cheap-o telephones have 120Hz shows as of late.
Anyway, at 6.9”, the iPhone 16 Professional Max is just too large for 15% of voters. 13% are taking a look at an older technology iPhone for this or different causes. The 15 Professional Max is a extra manageable dimension and it has principally the identical cameras, aside from the 48MP extremely vast.
The 6.3” display on the iPhone 16 Professional was a significantly better thought, barely anybody thinks that the scale of the telephone is a matter. However practically half of voters are saying that they’re shifting to Android. Even older generations of iPhone Professional aren’t that interesting, possibly Apple has been resting on its laurels for too lengthy. No matter it’s, at 17.7%, the Professional mannequin has the best constructive vote.
The iPhone 16 Plus noticed an enormous 48% leap in pre-orders in comparison with the 15 Plus, however the whole numbers are nonetheless approach, approach under the others. Individuals don’t know what to think about this one. Many plan on getting a Professional as an alternative or grabbing an older mannequin – with no dimension improve, the one tangible improve this technology is the brand new facet buttons – some are shifting to Android and lots of simply don’t care concerning the Plus.
The iPhone 16 bought 15.1% constructive vote, coming second after the 16 Professional, and the best proportion of individuals (8.9%) who would possibly determine to get one after studying the opinions. Some are tempted to get a Professional mannequin this time round, however few (effectively, comparatively few) are pondering of going with an Android as an alternative.
It appears that evidently Apple misinterpret what shoppers need – it had large hopes for the iPhone 16 Professional Max, however as an alternative the mannequin is struggling. It would in all probability nonetheless find yourself the highest vendor of the 4, although. Kuo speculated that the delay of Apple Intelligence saved pre-orders for the 2 iPhone Professional fashions down and gross sales will enhance as soon as that arrives (and the upcoming vacation season will assist too). A method or one other, the Q1 2025 report from Apple goes to be an fascinating one.